Same amount of gushing over the website took place at my meeting as well. In one demo, the brother texted the URL that pointed to an article he was trying to share with the householder. The problem I see is that people will not just take the url but will goggle JWs and then run across a host of sites that contain TTATT.
There is no way this is going to help them in their recruiting. I can see why the need to have a web presence and have had one for years. But, to encourage its use in preaching seems to be a bad idea for them.
There is no doubt in my mind that they are going to discontinue the public WT & Awake in the not too distant future and move to a tract work similar to what the LDS does. At least the LDS has an interactive section on their website that missionaries will engage with people. There's no way the WTS will do that.
Now, if they really want to make some cash, they need to establish Warwick as the JW version of BYU. Maybe Rutherford University?